Creating hot leads for local businesses with Google's call-only ads

 

For every merchant, it is always a good idea to ring their phone because it indicates a sale.

However, your phone may not be ringing much longer. Technological advances have made it easier for customers to reach you without having to make a single call.

While this may sound good, local businesses may not like it. They prefer to talk to potential users rather than meet them on the Internet and engage in emails or online chats.

Fortunately, Google's call-only ads have made it easier for local merchants to communicate with their potential customers via call. Your users can also access you through multiple channels.

But how do you create hot leads with Google's call-only ads?

Use local VoIP number voipImage: PCMag.

The first mistake traders make is to use any phone number when communicating with their customers. They forget that they need to create a local presence for their customers, depending on where they work.

A local phone number improves the visibility and credibility of a business in a particular area. It helps consumers identify with the business. Consumers will instead buy products or pay for services from a business they can easily reach.

Fortunately, merchants can get local VoIP phone numbers assigned to specific regions or areas. These phone numbers come with specific area codes that separate states, cities, or territories. It is easier to create leads with a local phone number than with an international number.

Track a phone call change.

Would you notice a change in the business calls generated by your advertising efforts without setting up a way to track phone call conversions?

Definitely not! Tracking your calls ensures that you know the calls that were made as a result of the actual ad you placed on Google.

With proper call analytics, you'll be able to see the keywords that make the calls, the places they come from, and other metrics that can be very helpful to your marketing technique.

Fortunately, Google's call-only ads come with a call tracking feature that you can easily turn on.

Once you turn on this feature, your phone number is replaced with a Google Forwarding Number that collects all the information you need.

Use an attractive call to action office.

Google's use of call-only ads requires that they use an attractive call to action that can persuade a potential customer to call. It is an art that should never be forgotten.

Although you should make your phone number the most visible and largest element in your ad, you can also include two headings below the phone number. Make sure these headlines can talk to a customer and persuade them to call.

If you wish, you also have the opportunity to add at most two lines to describe your business and what you do. You can use this opportunity to make your ad interesting or to include suggestions, values ​​and offers.

Schedule ads when you are available.

Although this may sound obvious, how many times have you called a business just to find out that the number you are calling is not available? Putting your money into Google's call-only ads means you're serious about generating hot leads.

Therefore, you should make sure that your ads are shown only when you are available.

It's important to note that potential customers will turn to your competitors if they can't reach you, even if they only get your business through call ads.

Call driving trends and keywords.

As mentioned above, you need to make sure that you are collecting call analytics to get different metrics from your calls. After doing so, it is important to use the reports generated by your call tracking efforts.

To get started, call tracking will help you identify keywords that are bringing in more calls and those that aren't. With this data, you can bid more on keywords that are bringing in calls and ignore those that aren't.

Using state-of-the-art intelligence solutions, you can collect more call metrics such as your caller location, call duration, trending topics during calls, and even record calls. These are just some of the goal setting shareware that you can use in your marketing techniques.

Finally, local businesses can transform their businesses by investing in innovative technology solutions.

One of those solutions is Google's call-only ads, a solution for those who want to sell to potential customers by call. However, always remember to use your local phone number when talking to your customers.

Any thoughts on that? Let us know in the comments below or take the discussion to our Twitter or Facebook.

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Chris has been blogging since the early days of the Internet. He focuses primarily on topics related to tech, business, marketing, and anything that revolves around tech. When he's not writing, you can find him nodding on the guitar or cooking a little storm for friends and family.