How to analyze and start a business in any field.

If that were the case, of course, finding a good business idea, we would all have our own company long ago. Good business ideas are rare. On the contrary, there is a lot of development behind it. They should be innovative and as real as possible - maybe even a little crazy. Ultimately, however, it should be viable and, of course, bring in money. Video marketing should be the first focus in 2022. TikTok videos, Instagram reels, and YouTube shorts are currently at the top of the trends. People watch and believe 5-10 second videos. That's why you should invest in video marketing in 2022. Every business owner should start focusing on video platforms, especially YouTube. Buy YouTube views for videos and make a great plan to stick to it. The ideal strategy is a content plan where you can promote each video with likes and more subscribers (and comments).


Brief essentials


Good business ideas solve a real problem.

They are based on customer needs and current trends.

It shouldn't always be your own idea - but it should match the personality of your founder.

How do you recognize a good business idea?


Finding a good business idea is not easy. Nevertheless, the success stories of many startups prove that it is possible. In principle, you are free to come up with ideas. For example, you can use current trends as a guide. Your idea still needs to meet some important requirements.


That way your service or product should solve the real problem. If there are already other providers in the market, your offer should address the issue better than others are already doing. At the same time, it is important for your business success that the relevant market is large enough for you to make a good living from your business. Last but not least, your business idea should match your personality.


How can you find the right business idea?


The best business ideas often combine social development, current trends, or high demand with a product or service.


Review current trends.

Identify customer needs

Method 6-3-5

Analyze current trends.


Current trends motivate you to explore business ideas. Digitization, artificial intelligence (AI), and sustainability are still trends that are forcing founders to develop new products and services. Climate change, 5G, and of course the Corona epidemic, which is forcing us to rethink many areas of our lives, are causing a fundamental change in our values.


Therefore, to find a good business idea, it is possible to monitor and analyze current trends - international, national or regional.


Study customer needs and demands.


Not every trend automatically leads to business success. In order to determine if your idea is viable in the long run, it is important that you know the needs of your customers and be able to make a realistic assessment of the demand for a particular offer. For example, consumers today expect companies to prioritize careful and balanced use of resources in their business activities, as well as data protection and data security.


Method 6-3-5


6 participants, 3 ideas, 5 rounds. Method 6-3-5 or Method 635 is a constructive creative technique for group building. Like a brainstorm, thoughts are first collected in this way without being evaluated.


To implement the method, the first round requires 6 participants, who write 3 ideas on an A4 sheet of paper after preparing each clear question. In the following rounds, the sheets are moved clockwise so that all 6 participants complete all 6 sheets with 3 more ideas. Each round lasts about 5 minutes. At the end of the day, a total of 108 ideas emerge as a result of this procedure, which is then reviewed for their feasibility and potential success. 

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